Search Engine Optimisation - (SEO)
Is your website search engine optimised? Do you know if people can find your
website using a search engine? If you are not appearing on the first page of the
popular search engines for your keywords, then you are probably missing out on a
lot of potential traffic. Unstuck Design can help you to rectify the situation,
so over time, your website will be listed highly under the search terms you have
The search engine optimisation process
Search engine optimisation is fine tuning your website so that it will be highly
regarded by search engines. A highly regarded website will mean high rankings
when people search against your keywords. Your keywords are important. In order
to optimise your website, there are a number of key factors that have to
assessed. This includes the quality of coding on your web pages, the relevancy
of the actual page content in relation to your keywords, the accessibility of
the website and also it's popularity.
The good news is that search engines are
designed to have to the same taste in websites as people, so if your website
scores highly with the search engines the chances are that is will also be
highly effective for your visitors.
What do search engines like?
It's very simple, Search engines like logical, well designed websites which
contain relevant words and images related to the subject they are addressing.
They like websites that follow a sensible architecture and are a reasonable
size, this so they can decide that there is enough useful information on a page
to make the overall website worthwhile. They like to see that the website is
popular and that is it visited often. There are lots of behind the scenes
optimisation techniques that can help the search engines read your site more
effectively. Unstuck Design will create search engine optimised websites from a
fresh or can also evaluate your existing website and make changes to ensure it
becomes the flavour of search engines.
What you can do now...
The first step is to visit Google or Yahoo and search for your website. Initially
search for your company name, if you don't appear under this then it's time to
take action! Assuming you appeared within the search results, now try a search
for a search term that you would like to found under. This could be your service
or product offering e.g. running shoes. If that is too broad, you can narrow it
down a bit e.g. specialist running shoes. You can also try breaking it down by
geographical location. e.g. personal trainer birmingham. Hopefully you will have
listed on one of the searches you have performed. If not then it's time to take
a look at your website and see what can be done to improve things.
Think carefully about the search terms you would like to be found under, there is
no point in your website be listed for a phrase nobody searches for! Unstuck
Design can advise on suitable keywords based on what terms are being searched
for online. Once you have established your preferred keywords mediafast can
advise and update your website to compliment these keywords.
Ethical seo/sem for search engines
mediafast uses ethical search engine optimisation (SEO) and search engine
marketing (SEM) techniques to power your website to the top of search engines
Google, Yahoo & MSN, so your company website is not in danger of being banned by
the major search engines. We don't use tricks, we don't spam the engines, we
don't bamboozle customers. We just make websites better
Feel free to get in touch, we are happy to visit your site and evaluate what
changes need to be made in order to improve the situation. After all what is the
point of having a website if nobody can find it?
Still unsure what we are talking about and what it all means? lets explain
in more terms. read more